Zack Olson is The Marketing Ref. He is an expert digital marketing veteran, agency owner, and marketing coach. Zack is a certified Google Partner and Trainer. A data-first marketer and believer in analytic-based decisions in today’s connected economy. Oh, and he's nice.

At Forward Slash Marketing, we help you Understand Customers, Know Competitors, and Measure Business with marketing audits, data strategies, and impactful reporting. Awareness is gained by using your senses, online it's using analytics and data. Leverage the insights from data to build strength for your company. Less guessing, more knowing.