Bethany is fiercely passionate about creating a more just, equitable world. She agitates with love, hopes radically, and advocates fearlessly to create a world she wants to live in. Last fall Bethany abandoned her cushy career as an advertising executive to pursue the dream of The Coven and with it, the unknown. Her transition from Boss to Business Owner has been equal parts exhilarating and terrifying, but above all she is inspired by her three business partners and the not yet written stories of multitudes of women who will launch their own dreams from The Coven.

Bethany's fire for equity and justice often felt out of place in the world of advertising, though publications like Ad Age and AdWeek proudly featured her strong point of view. However, her career in advertising wasn't for naught, as she's now putting her knowledge of how to build bold, courageous brands into practice to create The Coven, a space where all women are empowered to do whatever the hell they want.

The only thing that rivals Bethany’s belief in the infinite power of human potential is the love she has for her dog, Coupon. She has a Bachelor’s degree in Entrepreneurial Studies from the Minneapolis College of Art and Design and a Master of Art degree in Rhetoric, Scientific and Technical Communication from the University of Minnesota. Regardless of her ample academic and professional accomplishments Bethany still wrestles with imposter syndrome but believes dismantling the patriarchy will help.