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Tuesday, October 9 • 11:00am - 12:30pm
The Best Product You've Never Heard of . . . How to get your Story out in the Changing Media Landscape FULL

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In this session we will take a deep dive into the changing media and marketing landscape. Technology continues to shape our business as we are sure it does for startups and small businesses.  The goal is to discover the most effective ways to communicate your story to consumers.

Dean Peterson, iHeart's VP of Digital Assets, will kick things off with a synopsis of the tools that our company has to link you to consumers.  We think you’ll be pleasantly surprised to learn what a company rooted in radio is doing to incorporate new and emerging technology to help our clients, of all sizes, find success.

Following Dean, our distinguished panelists will each share their own unique “startup stories”, as well as discuss the challenges they faced in marketing to the Twin Cities and beyond.
Featured Panelists include:

  • Craig Key: Chief Marketing Officer at Bite Squad
  • Mike Jones: Founder and Owner of Alchemy 365 Gyms
  • Stephanie Shimp: Owner of Blue Plate Restaurants

There will also be time for a question and answer session with Dean and our entire Panel at the end of the event.
And, because iHeart Media understands that startup and small business owners are always looking for that extra edge in spreading the word about their product, iHeart Media will help one lucky entrepreneur, accelerate and further amplify, their current marketing plan, by

To register for the $5k advertising package contest, please visit our contest page 


avatar for Jim Dawson

Jim Dawson

avatar for Steve Dubbles

Steve Dubbles

avatar for Mike Jones

Mike Jones

CEO, Alchemy
Mike started his professional career as an Infantry Officer with the US Marine Corps, where he participated in Operation Iraqi Freedom and Operation Enduring Freedom in Afghanistan. Upon finishing his military service, Mike returned to school and completed a full-time MBA at Georgetown... Read More →
avatar for Craig Key

Craig Key

CMO, Bitesquad
Craig leads Bite Squads marketing efforts, driving growth through acquisition, retention, and loyalty of customers, drivers, and restaurants. Craig has over 14 years experience in digital marketing, and has built a career off of innovation with new ways to connect with audience. Prior... Read More →
avatar for Dean Peterson

Dean Peterson

VP of Digital, iHeartMedia
avatar for Stephanie Shimp

Stephanie Shimp

Co-Owner, Blue Plate Restaurants
Stephanie Shimp is co-owner of Blue Plate Restaurant Company. Blue Plate Restaurant Company was started by David Burley and Shimp in 1993 when they opened their first restaurant, Highland Grill, in the Highland neighborhood in St. Paul. They now employ over 600 people and have 8 brick... Read More →

Tuesday October 9, 2018 11:00am - 12:30pm CDT
Studio C 1600 Utica Avenue South Suite 500 Minneapolis, MN 55416