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Thursday, October 11 • 9:00am - 10:00am
No Silver Bullet: How A Magical Mix of Design Methods Helps U.S. Bank Create the Future Almost Sold Out!

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Yesterday it was design thinking. Today it's lean startup. Tomorrow it's agile.

We are all infected with methodology madness, latching on to the latest method-du-jour and trying to ride it into the perfect sunset of fame, fortune, and glory.

Spoiler alert: That perfect sunset doesn't exist and rarely are the conditions so pure that any project can truly realize an emerging methodology in its truest form.

But that's life. And that's OK. And actually, an impure mix of methods can turn out to be magical. Join the U.S. Bank Innovation Team for a case study in how it uses a magical mix of design and innovation methods to help it create the future of financial services.

avatar for Stephanie Hammes-Betti

Stephanie Hammes-Betti

SVP, Innovation Design, US Bank
Stephanie Hammes-Betti is Senior Vice President of Innovation Design for the U.S. Bank Innovation Team. Her team of Innovation practitioners play a lead role in exploring the "fuzzy front-end" of Innovation, providing thought leadership on emerging trends, managing the U.S. Bank Innovation... Read More →
avatar for Seijen Takamura

Seijen Takamura

Design Lead, US Bank
Seijen loves helping humans and believes the needs of people lie at the core of every truly innovative idea. He revels in the opportunity to uncover those human needs and steward them towards the creation of products, services, and stories. Currently he is a Design Lead at U.S. Bank... Read More →

Thursday October 11, 2018 9:00am - 10:00am CDT
Azul 7 (Suite #102) 1310 Quincy St NE, Suite #102, Minneapolis, MN 55403