Name: Voice Is The New Playground For Brands
Start: 2018-10-08T09:00:00-0500
End: 2018-10-08T10:00:00-0500

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Ease into Monday with some playtime and pierogis! During this session, we’ll explore voice as the new playground for brands and live demo voice apps that make life easier and entertaining. The demos will showcase Google Home voice apps by local developer, Chad Gilhoi, including National Day Update (NDU). We’ll give relevant examples of how people who own voice-activated speakers welcome brands as part of the experience and how open they are to receiving information that is helpful or relevant to their lifestyle.

Brands that integrate voice will be ahead of the curve as voice becomes a growing and eventually primary source for how people discover products and services. Megan Junius, Peter Hill Design and Jen Gilhoi, SparkTrack Consulting, designers and social media consultant for the NDU brand, will demo how brands can use voice to reach new consumers and capitalize on the transactional power while maintaining brand consistency and providing something meaningful that’s true to their brand.

After the session, use your Natty (a national day deal) and pick up a pierogi from Natasha’s Pierogis food truck to celebrate October 8th National Pierogi Day!

Speakers

Chad Gilhoi

Owner, The Sluice Gate

As a digital product manager for a Fortune 500 company and freelance developer, Chad is very active on the voice app frontier. He’s tracked consumer preferences for voice interaction and is currently navigating opportunities for voice apps in the corporate space. Chad presents... Read More →

Megan Junius

President and Creative Director, Peter Hill Design

Megan leads Peter Hill Design, a full-service and award-winning creative design agency since 1998, as President and Creative Director. With 18 years as a graphic designer and art director, she expertly leads brand and advertising projects for national consumer and B2B clients. She... Read More →

Jen Gilhoi

Owner, Sparktrack Consulting

As a Twin Cities-based communications strategist for 20 years, Jen has held various marketing roles in agencies, corporations, associations and her own 2012 start-up, SparkTrack Consulting. She lives where in-person and online communications connect through community and conversation... Read More →