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Monday, October 8 • 8:30am - 10:00am
The Lifecycle of a Brand: Building Stories that Start, Scale, Sustain, and Sell Businesses FULL

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Hear from a panel of Minnesota business founders representing new, growing, and established brands. Glean perspectives from entrepreneurs who have been there, done that (and who are still being there, doing that!) as they share brand-building lessons learned through the business evolution lifecycle.

Learn how these business leaders have shaped and reshaped their go-to-market strategies and stories through stages of growth and evolution. Get a founder’s perspective on marketing, brand, and maintaining focus and alignment through change. Come away with real-world insights that will help you activate for today and plan for tomorrow.

Whether you’re starting up or scaling up, this panel conversation is for you. We’ll be diving deep with these entrepreneurial leaders on topics including:

-Startup branding and accidental storytelling
-Iterative branding through growth
-Internal and external message alignment
-Branding pitfalls, disasters and lessons learned
-Knowing your audience and customer-centric storytelling
-The power of authenticity in branding

Parking Instructions
Park in the Gateway Parking Ramp at 400 S 3rd St, Minneapolis (and follow level 3 skyway to Fueled Collective).

avatar for Don Ball

Don Ball

Co-Founder & Chief Social Officer, Fueled Collective
avatar for Doug Berg

Doug Berg

Founder & Chief Zapper, ZAPinfo
avatar for Nina Hale

Nina Hale

Founder, Nina Hale
avatar for Chip House

Chip House

Co-Founder & COO, Structural
avatar for Jennifer Zick

Jennifer Zick

CEO, Authentic Brand
Founder of Authentic Brand: Fractional Marketing Leadership | Strategy & Planning | Brand & Messaging. Uniquely equipped to support businesses powered by EOS / Traction. Jennifer Zick is a passionate and driven leader with nearly 20 years of B2B marketing experience in innovative... Read More →

Monday October 8, 2018 8:30am - 10:00am CDT
Fueled Collective - Downtown Minneapolis Classroom 400 S 4th Street Suite 401 Minneapolis, MN 55415