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avatar for Aneela Idnani

Aneela Idnani

HabitAware
Cofounder & Marketing/Design Lead
Minneapolis, MN
Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware. HabitAware is a Minneapolis-based mental health tech startup and 2018 TIME Magazine Best Invention. HabitAware's flagship product, Keen, is a smart bracelet designed to help people overcome body focused repetitive behaviors (BFRB). Having grown up with hair pulling disorder (also known as trichotillomania, a BFRB), Aneela is an outspoken mental health advocate, raising awareness of these very common yet unknown conditions. 
HabitAware holds research grants from the NIH & NSF to improve Keen for body focused repetitive behaviors. The company has been featured as a TIME Magazine 2018 Best Invention, BuzzFeed, SELF Magazine, The Washington Post, Prevention Magazine and was also the 2018 MN Cup winner.
Aneela is a 40 Minneapolis St. Paul Business Journal "40 under 40." Aneela is a native New Yorker who proudly calls MN home.
Sunday, October 7
 

5:00pm

 
Monday, October 8
 

8:00am

8:30am

9:00am

10:30am

4:00pm

 
Tuesday, October 9
 

8:00am

9:00am

11:00am

12:00pm

1:00pm

3:30pm

 
Wednesday, October 10
 

9:00am

9:30am

2:00pm

6:00pm

 
Thursday, October 11
 

3:00pm

4:30pm

 
Friday, October 12
 

9:00am

 
Saturday, October 13
 

1:00pm